THE FIRM

1.) You can tell the genre of the film straight away from looking at the poster. Even from this title of the film the audience will know what the film is going to be about. The audience will know that the film is about football violence as the title of the film is “The Firm” which is the name of a gang of football hooligans. There are also a picture showing members of the firm who can identified by their “soccer casual” clothing
2.) The director of the film is Nick Love. He has directed similar cockney films such as “The Football Factory, The Business and Goodbye Charlie Bright”. People who liked them other films may want to see this film as well as it will be similar.
4.) On this poster it has many reviews. At the top it has three different written reviews then below the title of the film it has a rating in stars out of five on each side. This could influence viewers into going to watch the film as all the reviews on the poster are good and have at least 4 out of 5 stars.
5.) The Images on the poster are of characters in the film. The colours of the characters are black and white whilst the clothing is in bright colours. This is to show the “soccer casuals” style of clothing that was popular during the times of when the film was based.