THE FIRM

1.) You can tell the genre of the film straight away from looking at the poster. Even from this title of the film the audience will know what the film is going to be about. The audience will know that the film is about football violence as the title of the film is “The Firm” which is the name of a gang of football hooligans. There are also a picture showing members of the firm who can identified by their “soccer casual” clothing
2.) The director of the film is Nick Love. He has directed similar cockney films such as “The Football Factory, The Business and Goodbye Charlie Bright”. People who liked them other films may want to see this film as well as it will be similar.
4.) On this poster it has many reviews. At the top it has three different written reviews then below the title of the film it has a rating in stars out of five on each side. This could influence viewers into going to watch the film as all the reviews on the poster are good and have at least 4 out of 5 stars.
5.) The Images on the poster are of characters in the film. The colours of the characters are black and white whilst the clothing is in bright colours. This is to show the “soccer casuals” style of clothing that was popular during the times of when the film was based.

AVATAR

In 1994, director James Cameron wrote an 80-page scriptment for Avatar. In August 1996, he announced that he would film Avatar, which would make use of synthetic, or computer-generated, actors. The project would cost $100 million. Production was supposed to start in the summer of 1997 for a 1999 release. However, James Cameron felt that the technology had not caught up with the story and vision that he intended to tell. He decided to concentrate on making documentaries and refining the technology for the next few years. In July 2006, Cameron announced that he would film Avatar for a mid 2008 release and planned to begin principal photography with an established cast by February 2007. The following August, the visual effects studio Weta Digital signed on to help Cameron produce Avatar. Stan Winston, who had collaborated with Cameron in the past, joined Avatar to help with the film's designs. Production design for the film took several years. Estimates put the cost of the film at about $280–310 million to produce and an estimated $150 million for marketing, noting that about $30 million in tax credits will lessen the financial impact on the studio and its financiers. Principal photography for Avatar began in April 2007 in Los Angeles and Wellington, New Zealand. Cameron described the film as a hybrid with a full live-action shoot in combination with computer-generated characters and live environments. More than a thousand people worked on the production. In preparation of the filming sequences, all of the actors underwent professional training specific to their characters such as archery, horseback riding, firearm use, and hand-to-hand combat. They received language and dialect training in the Na'vi language created for the film. Prior to shooting the film, Cameron also sent the cast to the jungle in Hawaii to get a feel for a rainforest setting before shooting on the soundstage.